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Persatuan Kebajikan Rolf Schnyder

Some things begin quietly. A husband’s wish. A woman’s courage. A belief that every child deserves a chance.

Persatuan Kebajikan Rolf Schnyder was founded in Malaysia in 2019 to honour the vision of Rolf W. Schnyder — a man the Financial Times called a maverick, who believed that knowledge shared is knowledge multiplied. He built one of the world’s great watch companies from a name and an empty warehouse, and shared his breakthrough research freely with competitors. That spirit — bold, generous, and always looking forward — is what guides this foundation.

Guided by his memory, our founder Datin Chai Schnyder has continued that same courage. Following her heart, as she puts it, has led to fruitful encounters with wonderful, hardworking people — and the numbers are adding up now.

Today, PKRS brings structured computer science and AI education to Malaysia’s youngest and most underserved children through KIDS: Bits & Bytes — a programme that reaches over 7,500 children across Sarawak. We also bridge the digital divide for senior citizens through our Digital Technologies Seniors Programme, and protect children in schools through ChildSafe.

The KIDS: Bits & Bytes curriculum meets CSTA — Computer Science Teachers Association standards, the global benchmark for quality computer science education used by leading schools worldwide. Children don’t simply complete activities; they earn each level through knowledge verification.

We are honoured to serve as a Code.org International Partner — joining a global community dedicated to the belief that every child, everywhere, deserves a chance to learn, to hope, and to step forward.

(Reg. No: PPM-011-14-28022019)

Latest Projects

Malaysia – Kids:Bits and Bytes

Malaysia – ChildSafe

Malaysia – Digital Seniors

Our Impact

We are grateful for Persatuan Kebajikan Rolf Schnyder’s KIDS: Bits & Bytes Foundational Coding Program for pre-schools in Sarawak. Once this IT ecosystem is adopted and mastered by the children, Sarawak is in safe hands facing the digital economy.

The ChildSafe Program is very good and effective where the children actually learn a lot on how to protect themselves in this day and age. They need to learn about body safety to effectively protect themselves and others.

I’m so thankful to Fondation Rolf Schnyder’s ChildSafe Program. I personally found it very helpful especially the recommendations of which was made. (The Site Safety Assessment) to made it a safer place in pre-schools. I recommend all the kindergartens to have this program. It will help them a lot. I find it very helpful to me.

ChildSafe is a good program. I would definitely recommend this program to other kindergartens and also the childcare centres. Teachers need to be informed about the importance of keeping children safe because we are the ones who are dealing with the children everyday and we can keep our children reminded on how to be safe in this world. The ChildSafe Team has done so well to bring in this program to us.